the state of things

 

The Laws of Gravity

by Douglas Lindsay - 13:41 on 02 October 2008
TPCKAM bought a magazine at the airport this week in case the chic-lit she'd taken to read on the plane was mince. She brought the magazine home last night. National Geographic Adventure. Tag-line: Dream it. Plan it. Do it.

There's an advert in the middle somewhere, a full page, at the centre of which is a photo of a mountain biker, at least thirty yards off the ground, obviously having just ridden off a mountain, with the sun setting behind him. The line at the top reads, The laws of gravity don't apply to euphoria.

Hmm, wonder what that could be an advert for. A bike? Too mundane. An adventure holiday? Not even close. Some illegal performance enhancing drug perhaps?

It's an advert for a biscuit. Well, an energy bar, but the effect is much the same. It is apparently, the energy bar nature intended. The energy bar nature intended has been registered, so you can't go using that phrase at home or you'll have an east coast lawyer on your tail.

The laws of gravity don't apply to euphoria. May be. But I bet they apply to energy bars.

Which brings me to The Final Cut. Started the long process of re-writing the book today. Didn't actually do any work on it, but I did download it onto my laptop, which will allow me to start it at some unspecified date in the very near future.

The story, first written as Limited Edition, is set amongst a firm of marketing executives in London, bright young things who come up with lines such as the laws of gravity don't apply to euphoria when they're talking about biscuits. At the start of every chapter there is a small piece of marketing copy for some imaginary product, which may or may nor be related to some product discussed in that chapter. Having read through these again, four years after I first wrote them, I'm kind of disappointed that they're not as funny as I thought they were in the first place. And certainly, there's nothing as stupid as the laws of gravity don't apply to euphoria when talking about a biscuit. I have some work to do.

Nevertheless, here's one that I still like:

Winnie The Pooh

Your kids have seen the films, they’ve watched the classic animated tv shows, they’ve watched the puppet tv shows, they’ve watched the computer generated tv shows, they’ve read the books, they’ve played with the soft toys, they’ve used the toothbrushes, they’ve worn the t-shirts and pyjamas and trousers, they’ve ruined your PC whilst using the CD-Roms, they’ve played with the gazillion or so cheap plastic toys, they’ve eaten the food, they’ve eaten off the plates, they’ve eaten with the cutlery. Now, Rolls Royce, in conjunction with the Disney Corporation, introduce the new range of Winnie The Pooh Heavy Engineering Equipment, including generators, diggers, plant machinery and power tools. Starting from the low low price of $17,000, Winnie The Pooh Heavy Engineering Equipment is all you’ll ever need around the building site.


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